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EU AI Act AI Content Label Checker

Does your AI-generated content need a label under EU AI Act Article 50, or under TikTok, Meta and YouTube rules? Paste it and check in 30 seconds — free.

your grade in ~30s · no account

We hash, we don't store your copy. Raw text never touches our database.

Questions this checker answers

Does the EU AI Act apply to the UK?

The EU AI Act is EU law and the UK has no equivalent statute, but the Act still reaches UK organisations. Article 2 extends it to providers and deployers established in a third country where the output produced by the AI system is used in the Union. A UK marketing team publishing AI-generated campaigns to audiences in the EU is therefore in scope even with no EU entity. Content aimed only at UK audiences is not caught by the Act, though UK advertising rules such as the CAP Code still apply.

Source: EU AI Act, Regulation (EU) 2024/1689 (source checked 5 Aug 2026)

What does EU AI Act Article 50 require you to label?

Article 50 sets transparency duties rather than a blanket instruction to label everything made with AI. Article 50(1) requires that people are told when they are interacting with an AI system, such as a chatbot, unless that is obvious. Article 50(2) requires providers to mark synthetic audio, image, video or text output in a machine-readable format so it is detectable as artificially generated. Article 50(4) requires deployers to disclose deepfake-style image, audio or video content, and to disclose AI-generated text published to inform the public on matters of public interest. These duties have applied since 2 August 2026.

Sources: EU AI Act, Regulation (EU) 2024/1689 (source checked 5 Aug 2026); EU Code of Practice on Transparency of AI-Generated Content (final, 10 Jun 2026) (source checked 5 Aug 2026)

Is there an EU AI Act compliance checker for marketing content?

The European Commission publishes a compliance checker, but it is a questionnaire that helps you work out which obligations apply to your organisation — it does not read your marketing copy. CheckFirst covers the other half: paste an ad, social post or landing page and it checks the wording against EU AI Act Article 50 transparency duties and the AI-content rules of TikTok, Meta and YouTube, then returns an A+ to F grade with the clause behind every flag. This is guidance, not legal advice, and no tool can guarantee approval by a regulator or platform.

Sources: European Commission — EU AI Act Compliance Checker (AI Act Service Desk) (source checked 7 Aug 2026); EU AI Act, Regulation (EU) 2024/1689 (source checked 5 Aug 2026)

Does AI-generated content need a label on TikTok, Meta or YouTube?

Platform rules run alongside the EU AI Act and are not identical to it. TikTok requires realistic AI-generated content to carry an AIGC label. Meta asks advertisers to self-declare photorealistic AI-generated imagery, which it may then mark with an AI info label. YouTube requires creators to disclose realistic altered or synthetic content at upload. None of the three asks you to flag every use of AI — the trigger on all three is realism, not whether an AI tool was involved.

Sources: TikTok — AI-generated content (source checked 5 Aug 2026); Meta — How AI-generated images in ads are identified and labeled (source checked 5 Aug 2026); YouTube — Disclosing use of altered or synthetic content (source checked 5 Aug 2026)

Guidance, not legal advice. No tool or review can guarantee approval by any platform or regulator.