Live data · counts only
The state of UK marketing compliance
What actually trips UK advertising rules, drawn from ads checked on CheckFirst. Anonymous and aggregate — counts and categories only, never anyone's copy.
this month · as of 2 Oct 2026 · n = 0 checks · buckets under 30 withheld
Not enough data yet
We only publish a figure once a bucket has at least 30 checks in the month — so nothing here is ever a misleading number. this month: 0 checks so far, as of 2 Oct 2026.
min n = 30 per bucketcounts and categories onlyno copy stored
Figures are anonymised aggregates of ads checked on CheckFirst — no personal data and no ad copy is stored or shown. Buckets below 30 checks are withheld. Every rule we check maps to a named, dated source. Guidance, not legal advice.