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The state of UK marketing compliance

What actually trips UK advertising rules, drawn from ads checked on CheckFirst. Anonymous and aggregate — counts and categories only, never anyone's copy.

as of 18 Aug 2026

Not enough data yet

We only publish a figure once a bucket has at least 30 checks this month — so nothing here is ever a misleading number. Check back soon.

Figures are anonymised aggregates of ads checked on CheckFirst — no personal data and no ad copy is stored or shown. Buckets below 30 checks are withheld. Every rule we check maps to a named, dated source. Guidance, not legal advice.