Skip to content
CheckFirst

Check it first. Then hit publish.

Check your content — free

your grade in ~30s · no account

We hash, we don't store your copy. Raw text never touches our database.

Check your images — PremiumBeta

Free checks your words. Premium checks your images — the pen shots, before/afters and on-image claims the ASA is actually pulling. Injection-pen and before/after images can breach the rules on their own, with no text at all.

Unlock image checking

We don't keep your images. They're checked in your browser and never uploaded, stored, or logged.

New EU AI content rules — enforceable 2 August 2026

Check it first.
Then hit publish.

CheckFirst reads your ad, post or landing page against the UK CAP Code, MHRA medicines rules, the EU AI Act and every platform's AI-labelling policy — then grades it A+ to F, with the exact fixes. About 30 seconds. No account.

Checked against

  • ASA CAP Code
  • MHRA Blue Guide
  • EU AI Act Art. 50
  • Platform AI labels

No sign-up. No card. Nothing stored — just paste your copy and see exactly where it stands.

Just launched

Be one of the first ads graded against the UK CAP Code, MHRA and EU AI Act.

Built by Chanikul Dechpholkrang — the compliance consultant who ships. Every rule CheckFirst runs is one I'd defend in front of a regulator.

How it works

Three steps. No upload, no account, no waiting room.

  1. Paste your copy

    An ad, a post, an email, a landing page. It's processed in memory and hashed — we never keep your words.

  2. We run the library

    The same rule packs we run on ourselves: CAP Code, MHRA, the EU AI Act, Google Ads and per-platform AI labels.

  3. Get your grade — and the fixes

    An A+ to F compliance grade, every risky phrase highlighted in your own copy, and a one-click rewrite.

Prove it passed — with a public certificate

When an ad comes back clean, CheckFirst can issue a Compliance Certificate: a public, tamper-evident record of exactly what was checked, against which rule-set, on which date. Anyone can verify it — no login.

Verify a certificate →

Verified record · CheckFirst

Valid
A+

No violations detected

Sample certificate

Checked against
CAP Code · MHRA · EU AI Act
Status
Valid · breaks if revoked

Illustrative sample. Guidance, not legal advice.

From the rulings — why this matters
In April 2025 the ASA, MHRA and GPhC ordered the removal of every UK ad naming Wegovy, Mounjaro or Ozempic — down to “weight-loss jab” wording and injection-pen imagery.

That single enforcement notice put hundreds of clinics offside overnight. CheckFirst flags exactly this (MHRA-001) before it costs you the ad account — not after the complaint lands.

Recent rulings

See all rulings →

Most of these are quick fixes — and the free checker shows you the exact words to change.

Paste your copy at the top of the page and you'll have a grade in about 30 seconds. Want a person to check your whole estate instead? That's the Snapshot.

Simple, self-serve pricing

Start in minutes — no sales call, no contract. Cancel any time.

Solo

£29 /mo

Live rule packs · 50 scans/mo · compliance certificate

Pro

£99 /mo

All rule packs · unlimited scans · rule-change monitoring

Agency

£299 /mo

All rule packs · unlimited scans · white-label + client workspaces

Compare plans & start →

Want a human in the loop?

A Compliance Snapshot: I personally review your top 5 ads and a landing page, and send a scored report — with prioritised fixes — within 48 hours.

£395one-off