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CheckFirst

Simple, honest pricing

One engine, packaged for how you work. Start free, upgrade when checking before you publish becomes a habit. Self-serve — no sales call, no contract, cancel any time.

MonthlyAnnualSave 20%

Free

£0
  • 5 scans / month (email-gated)
  • A+→F grade + flagged phrases
  • Plain-English reasons
  • One real enforcement example per flag
Start free

Solo

£29/month
  • ~50 scans / month
  • 1 user
  • Every live rule pack — CAP Code, MHRA, EU AI Act, platform policies
  • One-click compliant rewrites
  • Rule-change monitoring on 1 saved ad

Pro

Our pick
£99/month
  • Unlimited scans
  • Every live rule pack — same coverage as every tier
  • One-click compliant rewrites
  • Compliance monitoring + rule-change alerts
  • Scan history / audit log

In development — not included yet: 2 users

Agency

£299/month
  • Everything in Pro
  • White-label certificate + tool link

In development — not included yet: 10 users · Client workspaces · Batch scanning (CSV)

Already subscribed?

What every plan comes with

  • Named, dated rules

    Every flag maps to an ASA CAP/BCAP clause, an MHRA regulation, an FCA rule or an EU AI Act article, with the date we last verified it.

  • Compliance Certificate on a passing grade

    A public, tamper-evident record of what was checked, against which rule-set, on which date — verifiable by anyone at /verify. Every tier, Free included.

  • Your copy is never stored

    Text is processed in memory and hashed. Raw copy never touches our database — on any plan.

  • Guidance, not legal advice

    No tool or review can guarantee approval by a platform or regulator. FCA-related output flags risk for an FCA-authorised approver and never substitutes for FCA s.21 approval.

Prefer it done for you?

A Compliance Snapshot: I personally review your top 5 ads and a landing page, and send a scored report — with prioritised fixes — within 48 hours. One-off, no subscription.

£395one-off

This is automated compliance guidance, not legal advice. No tool or review can guarantee approval by any platform or regulator. Prices in GBP, excluding VAT. Cancel anytime from the billing portal.

Pricing — CheckFirst