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Public record · from the rulings

Real UK ad enforcement

The actual ASA and MHRA rulings CheckFirst checks your ads against — each one a named advertiser, a dated decision, and a link to the source. We flag exactly this kind of breach before it costs you the ad account.

4 rulings · newest first · as of 29 Sept 2026

  1. weight loss

    MedExpress Enterprises Ltd

    An Instagram ad framing weight loss around losing “post-baby weight”, linking to a landing page that named the prescription-only medicines Mounjaro and Wegovy, was ruled to exploit body-image insecurity (a harmful gender stereotype) and to advertise POMs to the public (CAP rules 1.3, 4.9 and 12.12).

    Read the ruling Illustrates GADS-001 · Google Ads — Healthcare and medicines: Prescription drug services (LegitScript/NABP/G2 accreditation required; supporting: Unauthorized pharmacies — https://support.google.com/adspolicy/answer/15596326)

  2. weight loss

    Chequp Health Ltd

    A weight-loss ad using body-image insecurity framing (“I just don’t want to be the biggest person in the room”), linking to a landing page that named the prescription-only medicines Mounjaro and Wegovy, was ruled socially irresponsible and to advertise POMs to the public (CAP rules 1.3 and 12.12).

    Read the ruling Illustrates CAP12-006 · ASA CAP Code rule 4.2 (Harm and offence — fear or distress) + Section 12 context

  3. weight loss

    Hexpress Healthcare Ltd

    An injection-pen image and '£139.50 per pen' pricing were ruled to advertise a prescription-only medicine to the public (CAP Rule 12.12).

    Read the ruling Illustrates GADS-001 · Google Ads — Healthcare and medicines: Prescription drug services (LegitScript/NABP/G2 accreditation required; supporting: Unauthorized pharmacies — https://support.google.com/adspolicy/answer/15596326)

  4. weight loss

    Juniper Technologies UK Ltd

    A paid Google search ad stating 'GLP-1 Weekly Weight Loss Injection', with a plain white unbranded injection-pen image, was ruled to advertise a prescription-only medicine to the public (CAP rule 12.12).

    Read the ruling Illustrates GADS-001 · Google Ads — Healthcare and medicines: Prescription drug services (LegitScript/NABP/G2 accreditation required; supporting: Unauthorized pharmacies — https://support.google.com/adspolicy/answer/15596326)

Rulings are quoted from their published regulator sources (linked). CheckFirst is not affiliated with the ASA or MHRA. Guidance, not legal advice.